Last updated: 14 August 2026
Who we are
Pronoia Bio Ltd (“Pronoia Bio”, “we”, “us” or “our”) is the controller responsible for personal data processed through this website.
Pronoia Bio Ltd
Company number: 16853554
Registered office: 86–90 Paul Street, London, England, EC2A 4NE
Privacy contact: martin@pronoia.bio
Personal data we may collect
- Identity and contact data: name, billing and delivery address, email address and telephone number.
- Order and transaction data: products ordered, order status, payment reference, delivery details and correspondence.
- Account and enquiry data: account details, contact-form submissions, documentation requests and support messages.
- Technical and usage data: IP address, device and browser information, security logs and information about use of the website.
- Marketing preferences: newsletter choices and records of consent or opt-out requests.
How we use personal data
We process personal data where necessary to perform a contract, take steps requested before entering a contract, comply with legal obligations, pursue legitimate interests such as operating and securing the website and preventing fraud, or where consent has been given for a specific purpose.
This may include processing orders and payments, arranging delivery, responding to enquiries, maintaining business and tax records, protecting the website, improving our services and sending marketing only where permitted.
Who we share data with
We do not sell personal data. Information may be shared where necessary with hosting and website providers, WordPress and WooCommerce service providers, payment providers displayed at checkout, delivery carriers, email and support providers, professional advisers, insurers, regulators, law-enforcement bodies or a purchaser of the business. Each recipient receives only the information reasonably required for its role.
International processing
Some service providers may process information outside the United Kingdom. Where UK data-protection law requires safeguards for an international transfer, we will use an approved transfer mechanism or another lawful safeguard.
Cookies and similar technologies
This website uses cookies and similar technologies required to operate functions such as security, accounts, baskets, checkout and preferences. WordPress, WooCommerce, Jetpack, hosting or embedded services may also create technical records when the site is used.
A technical cookie audit and consent implementation are in progress. This notice does not claim that a dedicated cookie banner is currently operating. The notice and website controls will be updated as that review is completed. For information about cookies currently identified on the site, contact martin@pronoia.bio.
How long we keep data
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including order fulfilment, customer support, security, accounting, tax, fraud prevention and the establishment or defence of legal claims. Retention periods vary by record type.
Your rights
Depending on the circumstances, UK data-protection law may give you rights to access, correct, erase or restrict your personal data, object to certain processing, receive portable data and withdraw consent. To exercise a right, contact martin@pronoia.bio. We may need to verify your identity.
You may also complain to the Information Commissioner’s Office at ico.org.uk.
Security and external links
We use proportionate organisational and technical measures intended to protect personal data, but no internet transmission or storage system can be guaranteed completely secure. Links to third-party websites are governed by those third parties’ own privacy information.
Changes to this notice
We may update this notice when our services, providers or legal obligations change. The latest version and its update date will remain on this page.
